Praise for The Wizards of Once:
"A rollicking adventure tale and coming-of-age story rolled into one enjoyable package...Readers will fall in love with the imaginative worldbuilding and humorous dialogue and asides...A delightful magical romp."
"A clever and fresh new series.... Cowell fans will be elated to have a new world to get to know, and they'll welcome the author's familiar writing style and humor."
"A plethora of energetic illustrations keeps the excitement high...readers with a penchant for lighthearted fantasy are sure to enjoy this series opener and look forward to the next volume."—Horn Book
"The tongue-in-cheek voice combines with scribbly b&w interior illustrations...to sustain a sense of wonder and mayhem from start to finish. Cowell skillfully mixes adventure with silliness in a satisfying story."—Publishers Weekly
"Cowell crafts two believable and lovable main characters...A strong new series starter by a best-selling author."—School Library Journal
"The first in a series, this book will delight and engage readers of fantasy both young and old."—School Library Connection
"The first volume of a new series by author and illustrator of the How to Train Your Dragon series is an event....Funny, thoughtful and surprisingly wise and lively, this is another coup from Cowell."—The Sunday Times (UK)
"...a new fantasy world fizzing with evil, magic, Iron Age history, laugh-out-loud jokes and a huge cast of memorable characters. Another bestseller is born."—The Daily Mail (UK)
"The detail of Cowell's world is a delight...This one will run and run."—The Observer (UK)
"One of the most eagerly awaited children's books of the year, this magical adventure is also one of the most spellbinding....Enormously entertaining and satisfying, it's narrated and illustrated with tangible energy and verve. The fantasy world and quest-driven plot are a triumph."
—The Bookseller (UK)
"Short chapters, clever slapstick, kid-pleasing character names and goofy, childlike drawings will keep even reluctant readers turning these pages--and chuckling as they go."—Publishers Weekly
"Cowell crafts two believable and lovable main characters....[a] strong new series starter."
—School Library Journal
"A narrative rich in dragon muck... genuinely fierce [and] intelligent."—Kirkus
"...This is a goofy and exciting tale of an underdog who proves that brains can be just as important as brawn. Kids will hoot at the ridiculous names and sympathize with Hiccup's exasperation with his truly obstinate but strangely lovable dragon. A delightful read."—School Library Journal
"This hilarious farce will appeal to heroic fiction fans."—Booklist